I love that more and more of my clients are embracing social media – That’s the good news…
The bad news is that I cringe a little when I see some of their posts… Think about how fingernails on a chalkboard make you feel… 🙂
If you would allow me to get up on my soapbox and give you 5 ways you can tell if your posts are annoying –
Your posts are so long that I have to click “continue reading”
I understand sometimes you have a lot to say, but Facebook is not the place for a 150 word rant…
According to Buffer – the ideal length of a Facebook post is only 40 characters… Yes characters not words.
Posts with 80 characters or less receive 66% higher engagement.
Your photos are not the right size.
Most people use their phone to scroll their newsfeed a few times per day.
If your pic is the wrong size not only will it reduce engagement, I think it comes off as lazy.
It’s so easy to re-size your pics. You can use a free web-based software like picmonkey.com.
If you wondering what the right size is – it’s 500 x 500 pixels.
Your tweets are posted to Facebook.
Twitter is different than Facebook.
Posting your tweets to Facebook once in a while is ok, but I don’t want to see your RT’s or your responses to someone on Twitter in my Facebook news feed… What value does that offer me?
There are better ways to multitask and save time with social media…
Email me and I’ll give you some tricks that I use.
You like your own posts.
This isn’t that offensive… I just think it looks a little desperate.
If you where speaking with a group of friends would you “High 5” yourself?
Sort of the same thing as “liking” your own post.
Every post is a sales pitch.
This is the fastest way to lose a fan. People don’t scroll Facebook to be sold…
They are looking for info, something funny or entertaining…
If that’s not a good enough reason for you to ditch the sales pitch – Facebook has changed their algorithm so that only the “good” stuff rises to the top and the boring stuff isn’t seen by anyone…
Continually posting sales pitches will hurt you more than it will help.
Remember just because your 19 year old niece knows how to use Facebook, doesn’t mean that they should be the voice of your company… Would you send her on a sales call?
Fess up – How many are you guilty of?
Did I miss any? I would love to hear your thoughts?
