If You Sell Online – Ideas On How To Develop A Website That Creates Trust
Instilling Confidence Via E commerce for Big Ticket Items
Are you a member of Amazon Prime? Or at least always logged in on your computer so you can easily make a purchase?
If so, it’s probably because you have a high level of trust in making a purchase via Amazon. You can track it. You feel comfortable doing it. You know what to expect.
Those are all key factors in getting people to purchase from your own E-commerce site.
We share some excellent ideas in this video:
Other ways to develop trust include:
Testimonials from other customers, particularly from 3rd party sites like EKomi or Trustpilot. Customer reviews, particularly when placed in right locations on your website (like right on the “buy” page) really increase conversion.
Analyze your traffic – You want to analyze your site traffic to make sure that you’re putting the videos and testimonials into places on the site where people are actually going to be buying.
Check where people are exiting your site and put reassurances on those pages.
Have plenty of GOOD informational content on your site that’s not just promoting your product, but addressing any concerns and questions your customers might have.
And you want to SPELL OUT THE PROCESS of buying your product. Exactly what’s the timeline, etc. Manage their expectations because they don’t know your process.
You want them to feel like they know exactly what’s going to happen. And then follow through on that and notify them if anything changes/is delayed, etc.
Create Brand Advocates! –Being able to tap in to those current customers to become advocates instills confidence in potential customers.
You can develop advocates individually as well as broadly.
You can use video emails to request a testimonial or help with something.
Even ask your customers to create a video. This is really powerful. Play into their “I want to show this off” aspect. This reaches their own fan base as well.
And introduce the idea of testimonials and endorsements in the very beginning. At the start of a project. Mention social platforms and how awesome these will look on Facebook. That kind of thing. See where they are in their own digital landscape and how they engage with people on different platforms.
And ask them if they have “Enjoyed your experience? Share on Facebook.” Encourage them to take the next step and advocate the brand. Then take that and plug it back into your own site.
We created this video solution from a question asked at one of my presentations from Joseph DeCasparis from Papa’s Barn in California. They sell reclaimed wood and were looking for ideas on how to leverage this new adventure.
And if you’re interested in some “well-connected” marketing help with your own marketing adventures – check out this awesome coaching group I’ve created that helps you with learning the marketing landscape, being able to ask all of your marketing questions and being connected to others who are going through things very similar to what you are: