Do You Know Your Target Market?
What’s the Strategy Behind Your Messaging?
How do you create your marketing message?
Are you giving any consideration to who your ideal client is?
Do you know what they like, what is important to them, the size of the house that they live in, etc…?
Is there a strategy behind your marketing message? Or are you just throwing darts?
Creating content that caters to your “target market” is key to your success with social media and marketing.
In this episode Denise and Richie discuss why you should try to develop your niche and urge you to spend some time thinking about who you should be focusing on.
This is Richie DeMarco and I’m here with Denise Butchko and today we’re going to discuss target marketing.
Do you know who your ideal customer is and how to find them. Denise what’s going on.
Hey Richie I love this topic because I think people like target marketing. It’s not deer season you know. We’re not shooting anybody but it’s very much about having the courage or the kahunas to identify who you want to do business with and targeting that group so that when you’re doing business. You’re making money and you’re having fun.
You’re, you know, in Denise’s world, making the world a better place and enjoying this process. I don’t have a high volume. I’m not trying to be everything to everyone, to very specific in the kind of work that I do and I encourage people to take some time to figure that out. And there are many different ways to figure that out.
So I shouldn’t be trying sell to everybody?
You know I think your margins will be small I think you’ll be miserable. And yes I’m going to be very creative.
You know McDonald’s didn’t start with everything and with digital marketing today it’s super uber targeted.
You can use so many different tools. For example, you can do things like target specific zip codes but also hone in on things like I want people who live in the Gold Coast who live in million dollar houses who own golden retrievers and drive Mercedes-Benz between the year 2010 and 2018 and have 2.3 kids.
That is the beauty of marketing with platforms like Facebook.
And to figure out or focus in on your target market doesn’t have to be advanced, complicated or a huge time requirement. You can start by putting a piece of paper up on the wall and start brainstorming different aspects.
So, again if you don’t want to take the time to formalize it then get a piece of paper up on the wall system in 20 minutes with some of your key salespeople identify some personality characteristics the jobs that combo made you good money and were joyful. So not the ones that made you cry or kept you up at night but the ones that make you money and give you a good sense of return in terms of energy. That’s the kind of work you want to repeat. And you can reach those people with today’s marketing tools very effectively. Stop trying to be everything to everybody.
And that flies just as well if you’re working with B2B. If you’re looking for a couple of key designers or a couple of key contractors or architects that you want to work with in your market you know a good place to start is targeting them online. If they are there you know everybody that’s online is looking for leads and interaction. So if they are online it’s always nice that somebody communicates you and vice versa with and it’s a good way to develop your relationship before you go knock on their door.
This is a great time of year to make a list of 20 clients that you want to do business with in the new year.
We would love to hear how you are going to develop those new relationships.