How do I know whether or not to boost my Facebook posts? There’s are big difference between Facebook advertising and Facebook’s “Boost Post” options. Paid advertising campaigns are more complex, but more effective in reaching objectives like lead generation or list growth. So how do you decide which to do? Christian Smedberg and I share insights on…
How To Get Started With SEO Insights for where to get started with Search Engine Optimization If you have questions about SEO, watch this video and follow these suggestions: Set your goals for your company. Consider what you want search engines to help you achieve. Sell products? Inform customers about a service you offer? Understand what search…
Deciding whether to use a free app or a paid solution How starting with free software can cause problems when you grow Sometimes “free” isn’t the best option. Yes social media is “free”, you can build a “free” website, or even use a “free” email service, but this is a huge mistake. You are a real business and if you…
Do You Know Your Target Market? What’s the Strategy Behind Your Messaging? How do you create your marketing message? Are you giving any consideration to who your ideal client is? Do you know what they like, what is important to them, the size of the house that they live in, etc…? Is there a strategy behind your marketing message?…
The Sooner You Start Email Marketing, The Better A few weeks ago Richie DeMarco and I discussed how painful it is to organize your photos and we gave you a few tips to help you save time. We discussed the importance of a properly setup database and specific strategies about the necessary data so that you will be able…
