Do You Know Your Target Market? What’s the Strategy Behind Your Messaging? How do you create your marketing message? Are you giving any consideration to who your ideal client is? Do you know what they like, what is important to them, the size of the house that they live in, etc…? Is there a strategy behind your marketing message?…
The Sooner You Start Email Marketing, The Better A few weeks ago Richie DeMarco and I discussed how painful it is to organize your photos and we gave you a few tips to help you save time. We discussed the importance of a properly setup database and specific strategies about the necessary data so that you will be able…
What Am I Missing If I Don’t Have An Opt-In On My Website? If you don’t make an offer to every person that visits your site, you are making a huge mistake. That offer should come in the form of an opt-in. A good opt-in will help you build trust and create credibility so that when your potential customer…
Do you have to be on every social media platform to be effective? Are you getting started with social? Not sure where to start? Are you trying to decide which platform is for you? Before you include every social icon on your website – listen to this 5 minute video. It will help you make a decision on where to…
Are you using email to market to your customers? Do you call it your newsletter? That could be your first mistake… We discuss different companies and the frequencies of their emails. Which emails we are opening, which we are saving and which goes directly to the trash… If you’re not collecting email addresses or if you are and don’t have…