How good is the SEO on your website?
Ignoring SEO means you’re missing new business opportunities
Take a couple minutes and get answers to how to address common errors on website SEO.
One of the biggest mistakes people make with SEO is taking the approach that
“I don’t’ understand this. I don’t like it. I’m not going to do it.” according to Lane Taylor of Taylored Marketing.
Any of that sound familiar to you?
I get it. I had that same attitude.
So to Lane’s point, ignoring it means you’re missing out on potential leads.
And as Christian Smedberg, Lane and myself discuss, here are some additional “big mistakes” so you can see if you’re making them or if you’re on top of your game.
Make sure that if you don’t understand SEO, you really make that element a top priority for your business. Sit down with a pro if you need to and have a conversation. What will increase rankings with Google? What will help me get more traffic to my site?
And look at your content. Is it written effectively for humans, yet recognizable by Google? Don’t write for bots. Don’t keyword stuff (it’s so 1990’s bad practice). And if you’re really providing good info, Google will get that..
Another top mistake we see business do is when they’re starting out, optimizing their site for something other than what they want their customers to know them as. So they take the approach of using the terms they’re comfortable with internally, the ones they identify with, but they’re not taking a step outside and investigating other broader perspectives. You need to focus on the content and terminology that your customers use. Watch the video below to get a better understanding of this scenario.
An idea for taking care of this, suggested by Christian Smedberg, is to do an “offline exercise” and actually talk with the people who are in the field and interacting with your customer base. What terms do they use when they ask questions? How do they talk about the problems they want you to solve? You need to get out of “internet land” and get into the field and ask questions.
Search engines want the best results. So your copy on your website needs to be the best content you can provide. Consider hiring an expert to help you with this (hint, hint, I can help you with this).
Create content that has to do with the real life of your customers and how they’re using your products and how it impacts their lives.
And consider what your customers are looking at, where are they spending their digital time. What’s important to them. Survey your customers beyond just how they found you and ask if they read about you somewhere or got an idea from a certain page.
And be specific. If customers mention certain styles or colors, put those colors and terms into your content. Don’t be afraid to be specific.
Don’t aim for the big fish terms (like closet design) because that’s an enormous term. Maybe “high end closet design in the chicago area” is a better approach according to Smedberg.
And when it comes to your photos – be sure to optimize the size for your website – big photos take too long to load. But don’t compromise the quality
And be sure to take the time to put “alt text” behind all of your images so Google knows what the image is via the description.
And if you’re ever feeling:
- Confused by all that’s going on in digital marketing
- Like you have questions about what to do next or how to set priorities
- Unsure of how to determining what platforms to be on
- Unconnected from others who are trying to do similar things
You owe it to yourself and to your success to check out this resource for helping you make progress with digital and social marketing: