In Episode 8 of Constructing Your Brand – Richie and I discuss “To Blog or Not to Blog”
Are you thinking about starting a blog?
How much thought have you given it?
What will be the frequency? Where will you get the content? Will you be collecting email addresses?
These are a few of the questions that you should ask yourself before you start.
Yes, blogging is a great way to show off your expertise and improve your SEO, but we warn you that this is a long term commitment.
Nothing makes a worse impression than a stale blog.
Do you have questions about your company blog?
What has your experience been like?